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	<title>Rafael Arinelli - Criação, Design e Estratégia</title>
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		<title>Dell reposiciona marca e reforça presença no Brasil</title>
		<link>http://rafaelarinelli.wordpress.com/2012/01/29/dell-reposiciona-marca-e-reforca-presenca-no-brasil/</link>
		<comments>http://rafaelarinelli.wordpress.com/2012/01/29/dell-reposiciona-marca-e-reforca-presenca-no-brasil/#comments</comments>
		<pubDate>Sun, 29 Jan 2012 11:08:27 +0000</pubDate>
		<dc:creator>Rafael Arinelli</dc:creator>
				<category><![CDATA[Notícias]]></category>
		<category><![CDATA[Alemanha]]></category>
		<category><![CDATA[apresentação]]></category>
		<category><![CDATA[Brasil]]></category>
		<category><![CDATA[Computador]]></category>
		<category><![CDATA[Conceito]]></category>
		<category><![CDATA[Dell]]></category>
		<category><![CDATA[Empresa]]></category>
		<category><![CDATA[EUA]]></category>
		<category><![CDATA[Marca]]></category>
		<category><![CDATA[Mercado]]></category>
		<category><![CDATA[Mercado corporativo]]></category>
		<category><![CDATA[Mundo do Marketing]]></category>
		<category><![CDATA[Ofertas]]></category>
		<category><![CDATA[Presença]]></category>
		<category><![CDATA[Reforça]]></category>
		<category><![CDATA[Reposicionamento]]></category>
		<category><![CDATA[Soluções]]></category>
		<category><![CDATA[tecnologia]]></category>

		<guid isPermaLink="false">http://rafaelarinelli.wordpress.com/?p=4243</guid>
		<description><![CDATA[Com foco no mercado corporativo, empresa apresenta o conceito “O poder de fazer mais” por meio de ofertas de soluções completas de tecnologia. Modelo obteve bons resultados nos Estados Unidos e Alemanha A Dell traz para o Brasil o conceito “O poder de fazer mais”, voltado para o mercado corporativo. O modelo chega ao país [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rafaelarinelli.wordpress.com&amp;blog=6757881&amp;post=4243&amp;subd=rafaelarinelli&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<item>
		<title>Momentum Sports une McCann e Fittipaldi</title>
		<link>http://rafaelarinelli.wordpress.com/2012/01/28/momentum-sports-une-mccann-e-fittipaldi/</link>
		<comments>http://rafaelarinelli.wordpress.com/2012/01/28/momentum-sports-une-mccann-e-fittipaldi/#comments</comments>
		<pubDate>Sat, 28 Jan 2012 11:27:25 +0000</pubDate>
		<dc:creator>Rafael Arinelli</dc:creator>
				<category><![CDATA[Notícias]]></category>
		<category><![CDATA[Emerson Fittipaldi]]></category>
		<category><![CDATA[M&M]]></category>
		<category><![CDATA[McCann]]></category>
		<category><![CDATA[Momentum Sports]]></category>

		<guid isPermaLink="false">http://rafaelarinelli.wordpress.com/?p=4239</guid>
		<description><![CDATA[Associação entre a rede global e o ex-piloto brasileiro comprova que o marketing esportivo e o promocional andam de mãos dadas O aquecido mercado de marketing esportivo no Brasil, que vem aproximando sua atuação do mercado promocional, acaba de ganhar mais um player de peso. A Momentum, rede global de marketing promocional do McCann Worldgroup, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rafaelarinelli.wordpress.com&amp;blog=6757881&amp;post=4239&amp;subd=rafaelarinelli&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<item>
		<title>propmark apresenta seu novo site</title>
		<link>http://rafaelarinelli.wordpress.com/2012/01/27/propmark-apresenta-seu-novo-site/</link>
		<comments>http://rafaelarinelli.wordpress.com/2012/01/27/propmark-apresenta-seu-novo-site/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 10:33:31 +0000</pubDate>
		<dc:creator>Rafael Arinelli</dc:creator>
				<category><![CDATA[Notícias]]></category>
		<category><![CDATA[conexão]]></category>
		<category><![CDATA[funcionalidade]]></category>
		<category><![CDATA[Layout]]></category>
		<category><![CDATA[novidade]]></category>
		<category><![CDATA[Portal]]></category>
		<category><![CDATA[Propmark]]></category>
		<category><![CDATA[Redes Sociais]]></category>
		<category><![CDATA[site]]></category>

		<guid isPermaLink="false">http://rafaelarinelli.wordpress.com/?p=4235</guid>
		<description><![CDATA[Portal traz mais funcionalidades, novo layout e conexão com redes sociais Já está no ar o novo site do propmark. O portal, desenvolvido pela Full Squad, tem como objetivo tornar a navegação por seu conteúdo ainda mais simples, dinâmica e intuitiva, além de trazer novas ferramentas que facilitam a visualização de textos e imagens. O [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rafaelarinelli.wordpress.com&amp;blog=6757881&amp;post=4235&amp;subd=rafaelarinelli&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<item>
		<title>UFC quer se consolidar no Brasil</title>
		<link>http://rafaelarinelli.wordpress.com/2012/01/26/ufc-quer-se-consolidar-no-brasil/</link>
		<comments>http://rafaelarinelli.wordpress.com/2012/01/26/ufc-quer-se-consolidar-no-brasil/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 11:27:47 +0000</pubDate>
		<dc:creator>Rafael Arinelli</dc:creator>
				<category><![CDATA[Notícias]]></category>
		<category><![CDATA[Alternativa]]></category>
		<category><![CDATA[anunciantes]]></category>
		<category><![CDATA[Brasil]]></category>
		<category><![CDATA[Consolidar]]></category>
		<category><![CDATA[Exibição]]></category>
		<category><![CDATA[Globo]]></category>
		<category><![CDATA[Modalidade]]></category>
		<category><![CDATA[Popular]]></category>
		<category><![CDATA[Propmark]]></category>
		<category><![CDATA[TV Globo]]></category>
		<category><![CDATA[UFC]]></category>

		<guid isPermaLink="false">http://rafaelarinelli.wordpress.com/?p=4232</guid>
		<description><![CDATA[Popular e exibida na TV Globo, modalidade já é alternativa para anunciantes No octógono, dois lutadores se enfrentando com fúria, técnica e força. Fora dele, uma ótima iniciativa de negócios. Embora exista desde 1993, o UFC (Ultimate Fighting Championship), modalidade de luta do MMA (Mixed Martial Arts), começou a atingir grande popularidade no Brasil apenas [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rafaelarinelli.wordpress.com&amp;blog=6757881&amp;post=4232&amp;subd=rafaelarinelli&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<item>
		<title>25ª Semana da Criação ganha campanha</title>
		<link>http://rafaelarinelli.wordpress.com/2012/01/25/25a-semana-da-criacao-ganha-campanha/</link>
		<comments>http://rafaelarinelli.wordpress.com/2012/01/25/25a-semana-da-criacao-ganha-campanha/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 11:21:16 +0000</pubDate>
		<dc:creator>Rafael Arinelli</dc:creator>
				<category><![CDATA[Notícias]]></category>
		<category><![CDATA[25ª]]></category>
		<category><![CDATA[Borghierh/Lowe]]></category>
		<category><![CDATA[elaborada]]></category>
		<category><![CDATA[Estratégia]]></category>
		<category><![CDATA[ganha]]></category>
		<category><![CDATA[Propmark]]></category>
		<category><![CDATA[Semana da Criação]]></category>

		<guid isPermaLink="false">http://rafaelarinelli.wordpress.com/?p=4229</guid>
		<description><![CDATA[Estratégia foi elaborada pela Borghierh/Lowe “Matadores de ideia” é o mote da campanha de divulgação da 25ª Semana Internacional da Criação Publicitária, encontro organizado pela Editora Referência que reúne grandes nomes da propaganda mundial. A Borghierh/Lowe é a agência responsável pela campanha. Fernando Nobre, vp de criação da Borghierh/Lowe, comenta que o objetivo da campanha [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rafaelarinelli.wordpress.com&amp;blog=6757881&amp;post=4229&amp;subd=rafaelarinelli&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<item>
		<title>6 dicas para mandar bem em conteúdo de marca nas redes sociais</title>
		<link>http://rafaelarinelli.wordpress.com/2012/01/24/6-dicas-para-mandar-bem-em-conteudo-de-marca-nas-redes-sociais/</link>
		<comments>http://rafaelarinelli.wordpress.com/2012/01/24/6-dicas-para-mandar-bem-em-conteudo-de-marca-nas-redes-sociais/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 11:14:14 +0000</pubDate>
		<dc:creator>Rafael Arinelli</dc:creator>
				<category><![CDATA[Notícias]]></category>
		<category><![CDATA[Conteúdo]]></category>
		<category><![CDATA[Dicas]]></category>
		<category><![CDATA[EXAME]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Gaia Creative]]></category>
		<category><![CDATA[Gil Giardelli]]></category>
		<category><![CDATA[Marcas]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Redes Sociais]]></category>
		<category><![CDATA[sucesso]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://rafaelarinelli.wordpress.com/?p=4226</guid>
		<description><![CDATA[Segundo Gil Giardelli, CEO da Gaia Creative, &#8220;tirar terno e gravata&#8221; é uma delas. Saiba por quê. Um bom conteúdo de marca é aquele que gera relacionamento, engaja eestimula o diálogo não só com os usuários, mas também entre os usuários. Deve ser simples, relevante, interessante e natural, além de colaborar para a construção da identidade da marca e [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rafaelarinelli.wordpress.com&amp;blog=6757881&amp;post=4226&amp;subd=rafaelarinelli&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<item>
		<title>Como o setor de telesserviços tem sentido o impacto das ferramentas online</title>
		<link>http://rafaelarinelli.wordpress.com/2012/01/23/como-o-setor-de-telesservicos-tem-sentido-o-impacto-das-ferramentas-online/</link>
		<comments>http://rafaelarinelli.wordpress.com/2012/01/23/como-o-setor-de-telesservicos-tem-sentido-o-impacto-das-ferramentas-online/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 11:22:33 +0000</pubDate>
		<dc:creator>Rafael Arinelli</dc:creator>
				<category><![CDATA[Notícias]]></category>
		<category><![CDATA[antigas]]></category>
		<category><![CDATA[Consumidor]]></category>
		<category><![CDATA[Ferramentas]]></category>
		<category><![CDATA[impacto]]></category>
		<category><![CDATA[mídias]]></category>
		<category><![CDATA[Mercado]]></category>
		<category><![CDATA[Midias Sociais]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[práticas]]></category>
		<category><![CDATA[preferência]]></category>
		<category><![CDATA[sentido]]></category>
		<category><![CDATA[Setor]]></category>
		<category><![CDATA[teleatendimento]]></category>
		<category><![CDATA[telemarketing]]></category>
		<category><![CDATA[telesserviços]]></category>

		<guid isPermaLink="false">http://rafaelarinelli.wordpress.com/?p=4223</guid>
		<description><![CDATA[As mídias sociais crescem na preferência do consumidor e colocam em xeque antigas práticas do teleatendimento Os antigos modelos de telemarketing vigentes até os dias de hoje têm sido questionados quando comparados à rápida disseminação da opinião dos clientes nas mídias sociais e outras tecnologias da web 2.0, o que vem exigindo renovação e criatividade [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rafaelarinelli.wordpress.com&amp;blog=6757881&amp;post=4223&amp;subd=rafaelarinelli&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Arinelli</media:title>
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		<item>
		<title>Brasil Open de tênis estreia em São Paulo</title>
		<link>http://rafaelarinelli.wordpress.com/2012/01/22/brasil-open-de-tenis-estreia-em-sao-paulo/</link>
		<comments>http://rafaelarinelli.wordpress.com/2012/01/22/brasil-open-de-tenis-estreia-em-sao-paulo/#comments</comments>
		<pubDate>Sun, 22 Jan 2012 11:15:49 +0000</pubDate>
		<dc:creator>Rafael Arinelli</dc:creator>
				<category><![CDATA[Notícias]]></category>
		<category><![CDATA[Artefacto]]></category>
		<category><![CDATA[Asics]]></category>
		<category><![CDATA[Associacao dos Tenistas Profissionais (ATP)]]></category>
		<category><![CDATA[ATP World Tour]]></category>
		<category><![CDATA[Babolat]]></category>
		<category><![CDATA[Brasil Open]]></category>
		<category><![CDATA[by Kamy]]></category>
		<category><![CDATA[Casillero del Diablo]]></category>
		<category><![CDATA[Confederacao Brasileira de Tenis]]></category>
		<category><![CDATA[Corona Extra]]></category>
		<category><![CDATA[Correios]]></category>
		<category><![CDATA[Gillette]]></category>
		<category><![CDATA[Governo de Sao Paulo]]></category>
		<category><![CDATA[governo federal]]></category>
		<category><![CDATA[Jose Augusto Goncalves]]></category>
		<category><![CDATA[Kock Tavares]]></category>
		<category><![CDATA[M&M]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Omint]]></category>
		<category><![CDATA[Ourocard American Express]]></category>
		<category><![CDATA[Patrocínio]]></category>
		<category><![CDATA[Petrobras]]></category>
		<category><![CDATA[Prefeitura de Sao Paulo]]></category>
		<category><![CDATA[Secretaria de Esporte Lazer e Juventude.]]></category>
		<category><![CDATA[Secretaria Municipal de Esporte Lazer e Recreacao]]></category>
		<category><![CDATA[Tivoli Hotels e Resorts]]></category>
		<category><![CDATA[Volkswagen]]></category>

		<guid isPermaLink="false">http://rafaelarinelli.wordpress.com/?p=4219</guid>
		<description><![CDATA[12ª edição do evento, promovido pela Koch Tavares, já negociou 85% das cotas de patrocínio disponíveis Após 11 anos na Costa do Sauípe, na Bahia, o Brasil Open, maior torneio de tênis do País, será realizado na cidade de São Paulo entre 11 e 19 de fevereiro, no Complexo Desportivo Constâncio Vaz Guimarães. O evento, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rafaelarinelli.wordpress.com&amp;blog=6757881&amp;post=4219&amp;subd=rafaelarinelli&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<item>
		<title>Facebook supera Orkut no Brasil</title>
		<link>http://rafaelarinelli.wordpress.com/2012/01/21/facebook-supera-orkut-no-brasil/</link>
		<comments>http://rafaelarinelli.wordpress.com/2012/01/21/facebook-supera-orkut-no-brasil/#comments</comments>
		<pubDate>Sat, 21 Jan 2012 11:14:28 +0000</pubDate>
		<dc:creator>Rafael Arinelli</dc:creator>
				<category><![CDATA[Notícias]]></category>
		<category><![CDATA[Alexandre Hohagen]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Ibope Nielsen Online]]></category>
		<category><![CDATA[Linkedin]]></category>
		<category><![CDATA[M&M]]></category>
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		<guid isPermaLink="false">http://rafaelarinelli.wordpress.com/?p=4217</guid>
		<description><![CDATA[Maior rede social do mundo ultrapassa o serviço do Google em mais de 1,5 milhão de visitantes O Facebook, maior rede social do mundo, com mais de 800 milhões de usuários, assume a liderança do segmento de social networking no Brasil, com 36,1 milhões de visitantes em dezembro do ano passado. No mesmo período, o [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rafaelarinelli.wordpress.com&amp;blog=6757881&amp;post=4217&amp;subd=rafaelarinelli&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://rafaelarinelli.wordpress.com/2012/01/21/facebook-supera-orkut-no-brasil/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">Arinelli</media:title>
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		<title>9 marcas mais amadas do que a Apple nos Estados Unidos</title>
		<link>http://rafaelarinelli.wordpress.com/2012/01/20/9-marcas-mais-amadas-do-que-a-apple-nos-estados-unidos/</link>
		<comments>http://rafaelarinelli.wordpress.com/2012/01/20/9-marcas-mais-amadas-do-que-a-apple-nos-estados-unidos/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 11:08:25 +0000</pubDate>
		<dc:creator>Rafael Arinelli</dc:creator>
				<category><![CDATA[Notícias]]></category>
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		<category><![CDATA[Apple]]></category>
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		<guid isPermaLink="false">http://rafaelarinelli.wordpress.com/?p=4207</guid>
		<description><![CDATA[Ranking feito pela YouGov traz Subway em primeiro e segue com Amazon, History Channel e Google. Apple fica apenas em 10º em 2011 Um ranking divulgado pela empresa de pesquisa de mercado YouGov mostrou que a Apple ficou longe de ser a marca mais prestigiada pelos americanos em 2011. A empresa criada por Steve Jobs, morto no ano passado, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rafaelarinelli.wordpress.com&amp;blog=6757881&amp;post=4207&amp;subd=rafaelarinelli&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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